SUMMARY
Partner marketing is reshaping how businesses build their demand generation strategy. But is it right for your business? Learn from proven partnership experts Adam Glazer and Nikita Zhitkevich as they discuss what it takes to kick off your program and grow it into a revenue-generating channel for your business.
PRESENTED BY
Nikita was one of PartnerStack's earliest hires, owning all of business development and partnerships. Today he's PartnerStack's Director of Channel Partnerships & Alliances, leading a full time of partnerships managers in growing PartnerStack's Certified Partner Program into one of PartnerStack's most crucial customer acqusition channels.
Adam Glazer is President of Partner Commerce, a performance marketing agency that develops customer acquisition programs for B2B and B2C clients, with core competence in affiliate marketing, paid search, paid social, programmatic display and other digital marketing channels. Prior to founding Partner Commerce, Adam was co-founder and Managing Director of Converseon where he ran online marketing programs for Hilton Hotels, XEROX, British Telecom and The Vanguard Group, among others.
